If you need help reaching out to the broadcast and professional AV industry in Africa and the Middle East we're well positioned to assist.

AV Specialist is in regular contact with more industry professionals in this region than anybody else. And we are able to reach out through a range of platforms that include traditional print advertising, email promotions, direct mail, SMS text messaging and tele-marketing. We can even work with you to create tailor-made events and launch functions that are specific to your company or product.

AV Specialist is the leading magazine for the broadcast, film and professional AV markets in Africa and the Middle East. Established in South Africa in 1991, the magazine has won a number of prestigious awards for publishing and journalistic excellence. Over the last decade the magazines’ distribution has expanded from its core base in South Africa and today, the magazine is widely circulated to more than 40 countries throughout Africa and the Middle East. Published alt-monthly, the magazine is available in both a print and digital edition.
The digital edition transforms the magazine into a live, interactive, e-publication that can be opened in any web browser. The magazines’ circulation records (both print and electronic) are independently audited by BPA Worldwide. AV Specialist is aimed at industry professionals involved in all aspects of content creation, management and delivery.

Recent research in the B2B market highlights the benefit of combining print advertising with an associated online strategy. Ads using two platforms of the same brand are more effective than the same weight of advertising spread between two media brands. Awareness of the ad messages are higher, and so is the readers’ preparedness to consider purchasing the products. Creating a synergy in a multi-channel campaign can be very effective. Business purchasers find that seeing advertisements in both print and online media makes a brand more top-of-mind, and acts as a natural and important complement to a marketer’s sales force.
We offer a wide variety of online products and services; our ability to customize and deliver a message has never been easier or more flexible. Regardless of your specific strategy or business objective, we will work with you to develop the proper mix of products to meet your online advertising needs.

More and more marketers are realizing the benefits of communicating through direct mail. It’s the most effective way to reach existing, prospective or inactive customers by sending them personally addressed promotional messages. Unlike general advertising, direct mail is considerably more targeted and more measureable. A direct mail piece is interactive. It conveys a personal touch and you’re only limited by your own imagination in creative execution. But perhaps most important of all, direct mail is both affordable and cost effective. The critical element in achieving success with direct mail is choosing a mailing list that matches the profile of your customer and AV Specialist’s mailing lists can be matched against an individuals’ location, industry classification or job profile.

This is our digital alternative to Direct Mail. eBlasts are personalized HTML or text-based e-mails that are sent to readers who have requested this information. We have an opt-in subscriber base who have requested to receive information and promotions that are appropriate to their needs. eBlasts can be targeted to specific geographic areas and timed to promote special events.

SMS text messaging is one of the most exciting and cost effective direct marketing method available to business, allowing you to create personal communications with your market. AV Specialist maintains GSM contacts for all subscribers and are able to send targeted messages to industry professionals throughout Africa and the Middle East.